Profitable investing is the key to converting savings into wealth. For this, one requires a plan, an understanding of various investment products, and timely action. Our systematic well-thought-out investment solutions help you strike the balance between risk and return of investments for decent absolute returns. 

Our investment solutions are supported by principles of value investing. Business valuation is the core of our investment process.  Buying investments in the downturn provides the necessary safety to investments. For us, investing is a mixture of art, craft, and science in that order. Investing requires 3 key factors, knowledge, time, and psychology. 

Knowledge

One needs to have the requisite knowledge of investment products, economic trends, market trends, participants’ moods, emerging themes, and so on. Also, we customize advice by keeping the client's financial situation, risk profile, objectives, and market conditions. Our investment advice is supported by a disciplined and systematic investment process.

Long term perspective

We believe that we need to give market the sufficient time to close the gap between the current market valuation and the fair value of the underlying investments. Keeping this in mind, we advise our clients to have long-term perspectives to allow investments to grow.

Understanding Emotions

We help you see the clear picture with an objective mindset. The disciplined investment process removes all financial media noise and provides you with objective, rational, long-term-oriented investment advice.

Conflict Free Advice

We provide unbiased, independent advice that focuses on what is best for you. We are not influenced by commissions or product sales. We are a fee-only service provider and only work for you. As we are dedicated to you, we provide impartial advice, ensuring you don’t pay unwanted commissions and other hidden fees in the process.

Better Alignment of Interest

We advise you to invest in direct plans, as we provide independent and unbiased advice, both in the matter of selecting funds and building portfolios. We charge a fee only for our professional advice and we don’t receive any commission from products we recommend. Thus we are in a better position to take care of your long-term interest.

Professional Advice

We are not tied to any bank, mutual fund, insurance company, or financial institution. As a result, we are free to recommend any products based on their strengths and merits that suit your unique needs and offer the best value. We eliminate advisory biases, ensuring truly client-centric advice and recommendations. We will cut through jargon and marketing speak & tell you what is right for you.

Financial Planning Approach

We adopt a financial planning approach and develop an asset allocation strategy based on your financial goals and financial situation. Simply, we don’t recommend a list of mutual funds for investing in. We develop your asset allocation strategy appropriate to your unique situation after comprehensive risk profiling and identification of investment goals, instead of being driven by one asset class or investment horizon only.

Accredited

In India, only Advisors approved by the Securities and Exchange Board of India (SEBI) are authorized to provide fee-only comprehensive investment advice. After meeting its stringent requirements on education, experience, certification, and other eligibility requirements, we are bound by fiduciary duty - we put the client’s interest first, even above our interest. The registered adviser has responsibilities like proper processes for offering advice, suitability of recommendations, documentation requirements, etc., which are overseen by the regulator.

Satheesh Kannan is one of the very few registered with SEBI as a Registered Investment Adviser (Registration Number: INA200013503) 

Value Focused

We are a fee-only adviser which means we are remunerated only through the client’s fee for our service. Thus our single focus is on the value we create for our clients, in terms of tangible and intangible benefits. If we don’t add value to our clients, we cannot do justice for our fee. So it is a clear win-win situation for both of us. Our fee-based practice emphasizes personal client service combined with long-term investment planning.

Why Are We Different?

1. As financial advisors have genuine concern over client best interests, we always place our client’s interests before those of our own.
2. We focus on building long-term relationships with our clients by providing personal financial advice through financial planning
3. We provide ongoing education resources to clients throughout their changing life stages 
4. Satisfying our clients’ financial needs is our main priority - not meeting sales targets.